Rivera & Arcos s.a.s, was created in 1971 by Mr. Evelio Arcos and Mr. Juan Esteban Rivera for the national distribution of hats, at that time made of felt. With a long tradition in the manufacture and distribution, the materials were diversified according to the needs of the market and the particularities of the industry that evolves towards the valuation of craftsmanship and production for events and advertising. This is where innovation in materials (fabric, plastic, cardboard, cane, iraca, etc.) and the search for products to supply increasingly demanding markets that start in the countryside and seek to position themselves in the city become important.